Gorilla On Your Back

Have you ever felt like you had the weight of a gorilla on your back and it seemed to grow at an uncontrollable speed? You are not alone.  Many business owners share the same burden while balancing that fine line of running operations and creating revenue. This leads to the next question:  Why is this such a challenge and what can be done about it? In the majority of cases, the “why” and “what” can be found in Marketing.

As it is said, “I am preaching to the choir.” Business owners know marketing is fundamental and key to growth and sustainability. If done  correctly, it will create the consistent flow of revenue lessening the burdens of stagnation and lack of productivity. So, if we have this  knowledge, why is it so difficult? In many cases we don’t know where to start or we are unsure about how to put the pieces of the puzzle  together.  Moreover, unless you pay thousands of dollars for a Marketing plan, many small business owners must create and execute their own plan.

John Jantsch (www.ducttapemarketing.com) offers this: “Effective marketing is little more than creating and operating an effective marketing system. When I use the word system, I mean several things: 1. the system is documented; you can’t have a system unless you write it down, 2. the system is built on sound marketing principles, and 3. you constantly measure, innovate, and refine the system.” After the system has been documented, Jantsch suggests that the plan be committed to a marketing calendar and money allocated to execute the plan.

So, today is the day to wrestle that gorilla to the ground and lighten the load! When we move into action, burdens seem less because the mind is proactively engaged with creating the solution and not dwelling on the problem. There are many options, but giving up is not one of them. Today is the day to put systems in place, execute and inspect what you expect.



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